Cute Polka Dotted Blue Bow Tie Ribbon

AUDIENCE SECGMENTATION


Audience Segmentation is dividing the audience into specific groups to be able to efficiently focus the marketing of films to the target audience.

Some examples of audience Segments are :
  • Gender
  • Age
  • Race/Ethnicity
  • (experiences) (fears) Personality
  • Occupation
  • Interests
  • Wealth
  • Class
INCOMES AND SOCIAL GRADING CATEGORIZATION :
Posted by

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)